{"id":6300,"date":"2021-09-18T18:10:06","date_gmt":"2021-09-18T12:40:06","guid":{"rendered":"https:\/\/www.yo-kart.com\/blog\/?p=6300"},"modified":"2025-11-17T11:43:57","modified_gmt":"2025-11-17T06:13:57","slug":"samsyn-b2b-ecommerce-marketplace-for-manufacturers","status":"publish","type":"post","link":"https:\/\/www.yo-kart.com\/blog\/samsyn-b2b-ecommerce-marketplace-for-manufacturers\/","title":{"rendered":"Samsyn: A B2B Marketplace Helping Businesses in the South African Manufacturing Industry to go Digital"},"content":{"rendered":"\n

In 2002, a report published under the South African Journal of Information and Communication stated that eCommerce in the manufacturing industry was mundane at best, with systemic changes needed. The report claimed that B2B eCommerce in South Africa was facing severe challenges ranging from technological limitations to logistic concerns.\u00a0

It was considered premature to categorize B2B eCommerce for manufacturers in South Africa as revolutionary. Fast forward to today, while the challenges like logistics, infrastructure, and financial inclusion have still remained; innovative ideas and digital platforms like Samsyn.co.za are bridging the gap in a thriving African market.<\/p>\n\n\n\n

Introducing Samsyn<\/strong><\/h2>\n\n\n\n

Samsyn<\/a> – A B2B eCommerce marketplace for manufacturers (powered by Yo!Kart B2B) was born with an idea to help South African businesses connect, communicate, network, and grow digitally. Launched in July 2021, Samsyn.co.za is a startup company based in Pinetown, South Africa. The firm follows a concept – Growth Through Synergy which means a combined effort from interactions between two or more entities yields better results than the sum of two separate effects. The word SAMSYN stands for South Africa Manufacturing Synergy.\u00a0<\/p>\n\n\n\n

The marketplace provides local suppliers and buyers a much-needed digital platform to interact and reach a wider audience to improve sales.<\/p>\n\n\n\n

\"Samsyn<\/figure>\n\n\n\n

Realizing the Untapped Potential with Prabashnee Naidoo<\/strong><\/h2>\n\n\n\n

Prabashnee Naidoo is the managing director and founder of Samsyn.co.za. Prior to starting a B2B trade marketplace, Naidoo had 14+ years of experience in Process Designing and implementation in the South African Manufacturing industry. She worked as a Quality Systems auditor in a manufacturing firm for 5 years and as a freelance industrial engineer for 9+ years. She understood the market better than most and realized the untapped potential in the industry that can only be capitalized on by working in synergy. 

Naidoo and her team wanted a B2B eCommerce marketplace for manufacturers that bridges the gap in global competitiveness for local businesses, especially SMEs to increase online visibility for their products\/services. With Samsyn.co.za, manufacturers in South Africa can build a stronger digital presence and cater to the targeted audience.<\/p>\n\n\n\n

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\u201cOur aim is to provide local businesses with a practical tool that can support the immediate streamlining of their sales and procurement processes that will serve to increase their competitiveness creating an opportunity for increased demand.\u201d<\/strong><\/em><\/p>\nSource:<\/strong> Prabashnee Naidoo on LinkedIn<\/em><\/cite><\/blockquote>\n\n\n\n

At Samsyn, the team believes in the following set of values:<\/p>\n\n\n\n